Apr 9, 2015 by Lee Hart

Smarter Farming launches my film career

Farming Smarter video

Robert Weisgerber one of the farmers featured in the “Not Grandpa’s Farm” video produced by Farming Smarter.

Farming Smarter, the southern Alberta applied research association, based in Lethbridge, launched my film career today. I play a brief but pivotal role in Farming Smarter’s latest promotional video called “Not Grandpa’s Farm”.

If you really pay attention near the end, I have a 3.5 second dramatic scene as an old fart with a walking stick and camera looking at field test plots. Keep a hanky close by.

Okay the real story here is not about me, but about these promotional videos Farming Smarter has produced to inform the public and probably also other farmers about today’s farming practices and the importance of technology. There are actually three videos in this series the final one will be released later this month.

“Not Grandpa’s Farm” http://farmingsmarter.us2.list-manage.com/track/click?u=a1aea782b108ac8d82b3dbbe8&id=2911804296&e=1d64cd348a is the second of the series and in two or three minutes it features comments by several Alberta farmers on the importance of modern technology and how things have changed since grandpa farmed the land. That technology helps farmers be more efficient and also reduces that environmental footprint.

The first video called “Farming In The Wild” http://farmingsmarter.us2.list-manage.com/track/click?u=a1aea782b108ac8d82b3dbbe8&id=7e3785d595&e=1d64cd348a features comments from several producers recognizing the value of wildlife and the willingness to farm with it or around it as part of a profitable farming operation.

The videos are simple and to the point, and nicely done showing real farmers as smart and environmentally conscious stewards of the land. They won’t change the world, but they are just one more demonstration to consumers this isn’t a plow-and-plunder industry. And those reminders are always of value.

If the links above don’t work for some reason, go to the Farming Smarter website at: www.farmingsmarter.com and the video links are listed on the left.

Lee Hart is a field editor for Grainews in Calgary, Contact him at 403-592-1964 or by email at [email protected]

Lee Hart

Lee Hart


Lee Hart is a long-time farm writer, and honorary member of the Alberta Institute of Agrologists, with many observations on the agriculture industry, who never hesitates to admit he is wrong (should that ever happen.)


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