Posts from "February, 2019"

Aren’t we better than that?

In January, John Deere did something quite unusual. It displayed a combine and some of its leading edge equipment at the Consumer Electronics Show in Las Vegas. Why? Well much of the equipment Deere had on display had a digital component that relied on Artificial Intelligence. That’s pretty cutting edge in any aspect of the

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Marketing and the media

During the Manitoba Ag Days show in Brandon last month, I had a chance to sit in on a presentation by John Gehrer, an entrepreneur who created the Never Spill Spout for grain augers. His presentation was meant to give budding inventors the benefit of hearing about his experiences turning an on-farm invention into a

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Broadening horizons

In mid January, John Deere did something neither it nor any other farm equipment manufacturer had ever done before (at least as far as anyone can remember). It took one of its combines, an S770, to the Consumer Electronics Show in Las Vegas. This is the place all the tech companies go to show off

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